National Geographic recently announced its inaugural NFT collection, but they weren’t prepared for the level of criticism they received.
It all began when their social media accounts posted the Bored Ape Yacht Club NFT. The purpose of the announcement was to prepare people for the Polygon launch of their own-branded NFTs, the Genesis Collection.
The collection features digital art based on the popular photographs of National Geographic’s photographers Justin Aversano and Catch Simard.
Unfortunately, the public didn’t react positively to the news. Instead, many called NFTs a hoax and said that the NFT craze had already fizzled out.
Negative comments and requests for NatGeo to remove its NFTs flooded their social media sites. And it didn’t stop there.
When people tried to mint their NFTs, the minting platform, Snowcrash, encountered technical issues, which further angered the public.
National Geographic is one of many companies and entities that have faced backlash related to NFTs. The entertainment industry, gaming industry, and even Netflix have all experienced a similar reaction.
When Netflix announced that one of their most popular shows, “Stranger Things”, would get its own NFTs through a mini-game supported by the Palm blockchain, people weren’t happy.
Just like gamers who have rejected NFTs in the video game industry, fans of the show were unhappy with Netflix’s involvement with NFTs.
It looks like there is still a long way to go for NFTs to be accepted by the masses. As for National Geographic, they will have to find a way to address the criticism and make sure that their future NFTs don’t face the same issues.
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